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Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

2. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your autoresponder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Author: Rolf Olsen

We Bet $500 For Your Business Success: http://wtimoney.com/mttb

Comments Off on Follow This Email Marketing Etiquette to Get Your Delivered and Read

Search Engine Optimization Made Easy

posted by Rolf Olsen @ 6:52 PM
Friday, January 30, 2015

This blog post has been optimized using Keyword Winner

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords.If your website is ranked on the first page–or better yet, in the number one spot–more users will click on your website than on any of the other pages. This can mean the difference between success and failure.Your chief goal should be to get ranked in the number one position in the SERP for your keywords, or at the very least on the front page. If your site isn’t in the top spot–or at least on the first page–you can’t maximize traffic to your web pages, because less than 11% of all internet users ever navigate past the first page.In most cases, they don’t even go past the first few results on the first page, which is why it is critical for your website to land at the top of the first page.

Elements of SEO

To get your website in the top spot or on the first page, you need to use both on-page and off-page SEO techniques.

On-page SEO includes such things as using the best keywords for your product niche on your web pages, especially in strategic places such as the title, headline, subheads, and first and final paragraphs of copy. Repeating your keyword so that it represents 2% to 3% of the total words on your web page–known as keyword saturation–is another effective on-page SEO technique.

What Search Engines Want

Examples of off-page SEO methods would include things like creating a large number of backlinks to your web page from sites the search engines consider to be “authoritative.”

Authoritative sites are the places people go when they are looking for answers, such as Wikipedia, About.com or eHow.com. Web pages with suffixes like .edu and .gov are also considered to be authoritative sites.

Search engines will think your page is important if expert sites reference your web page.

The Google Algorithm

Google is the most important search engine on the Internet, representing about 65% of all searches worldwide.

Microsoft’s Bing search engine–which also powers Yahoo!–is the second largest search engine in the United States. In China and South Korea, its biggest competitors are Baidu and Soso. In Russia, it’s Yandex.

If you are working in the U.S., you should focus on improving your ranking on Google because all others use essentially the same criteria to index and rank web pages.

Updates to Google’s Search Engine Algorithm

In 2011 and 2012, Google updated the formula it uses to determine a page’s ranking. Prior to the updates–which were known as Panda and Penguin–Google valued the number of backlinks a page had, especially from authoritative sites.

But crafty Internet marketers figured this out and were able to create software that artificially created backlinks to their pages in order to inflate rankings. Google countered this by changing its search engines.

The Panda and Penguin updates assigned less weight to backlinks and more weight to social approval, which includes things like Facebook “Likes,” Twitter links, and especially Google+ +1’s.

Backlinks

Backlinks are still an important part of the way Google ranks pages, but not as important as they were before the Panda and Penguin updates. Having a lot of links to your pages from other pages will still increase your site’s SERP ranking, but it won’t increase it as much as having a lot of social approval signals will.

Authoritative Sites

Google wants to provide its users with sites that are genuinely going to be useful to that person. That’s one of the reasons why the algorithm was changed to give more weight to social approval.

Users decide which sites are useful and which are not by giving social signals like thumbs up, Likes, and so on. User favorites are ranked higher and considered to be authoritative.

Creating Backlinks from Authoritative Sites

One good way to improve your page rankings is to get backlinks from authoritative sites. To do this, leave comments in forums or blogs that have web addresses ending in .edu and .gov. Make sure you include a link back to your web page. The more relevant and valuable your posting, the more people will be likely to click on your link to learn more.

Or get your link posted on an About.com or eHow.com page so that every time somebody follows your link back to your page, its value increases incrementally on Google.

Beware of marketers who will offer to sell you thousands of backlinks to your pages for not very much money. Before Google updated its algorithm, this actually worked.

But now, these links aren’t going to help your ranking much. In fact, they could lower your ranking because Google now has filters that look for pages with artificial backlinks.

Instead, try to get backlinks from authoritative sites and devote your energy to getting more social approval signals for your pages.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by
clicking on this link now.

Author:
Rolf Olsen

Awesome Opportunity: Get $500 If You Signup

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