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Archive for February, 2015

Honing Your Killer Instincts as an Internet Marketer

posted by Rolf Olsen @ 10:23 AM
Friday, February 20, 2015

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In Internet marketing, like anything else, there are going to be winners and losers. Often, the difference between success and failure doesn’t depend on outside influences, but on your attitude.
Successful Internet marketers share a unique set of qualities known as the “killer instinct.” Train yourself to use these qualities every day and you can increase your chances of becoming successful.

With Internet marketing, you can choose ahead of time how successful you are going to be. By making the conscious choice to adopt the attitude you need to win, you can be the successful online marketer you always dreamed of being.

Take Chances

Because Internet marketing often doesn’t require a lot of upfront costs, you have more of an incentive to try new things with less financial risk. In fact, many of the web’s biggest success stories – eBay, Amazon, eTrade, iTunes – won because their founders had a willingness to follow a business model that nobody had ever tried before.

As online entrepreneurs, we make our own luck. When you think creatively, are innovative, and are willing to take risks, you can reap the rewards of your efforts.

But, if you are resistant to change, lack original ideas, and are willing to settle for the status quo, don’t be surprised when the Internet opportunities pass you by.

Like any industry, Internet marketing recognizes and rewards creativity. By thinking outside the box and finding innovative and unique solutions to your business’s challenges, you can put yourself in a better position to succeed.

Using Failure as a Teaching Moment

Failing is the only way we can truly learn. If you never failed at anything, you wouldn’t be able to appreciate success.

Don’t run from failure: Embrace it. Learn from your mistakes and move on. If one of your Internet promotions isn’t working, pull it, and either rework or dump it. Experience will tell you when to pull the plug on a product that fails to meet your expectations.

If you don’t learn from your past, you are doomed to repeat it. Internet marketing is fast-paced and constantly changing. To maximize profits, you don’t have time to keep repeating the same mistakes over and over again. If your business isn’t going the way you planned, change it and move on. Determine what went wrong and don’t make that same mistake again.

Strive for Excellence

When you go to your local produce market, do you seek out the rotten apples? Do you buy the bananas that have the brown spots? Do you choose the droopy, bruised lettuces that are starting to rot?

Of course you don’t! You want only the best.

So do your customers. They aren’t going to spend their hard-earned money on your products if they aren’t the best in the market. It doesn’t matter which niche you choose, there are always going to be a lot of other IMers in the market. Your product needs to be the best, or your customers are going to go elsewhere.

You have to have an unwavering commitment to excellence if you want to be the best. There’s too much competition to settle for anything less than that.

The Importance of Networking

When you work online, you don’t always interact face-to-face with a lot of other people. But your success or failure is actually in the hands of others – not just customers, but other business people who are going to play a key role in how successful your enterprise is.

Just as important as nurturing a customer base is making and maintaining contacts with other people within your niche. Schedule time every day – or at least set aside a few hours per week – to make contact with other people in your field.

You can find them by visiting forums, searching blogs, leaving comments on other marketers’ home pages, or by doing anything else you can to increase your visibility among other people in your business and get to know the other players and what they can offer you.

To find more methods for improving the profitability of your business, learn about our lead generation system by clicking on this link now.

Author: Rolf Olsen

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Hiring a Team to Build Your Website

posted by Rolf Olsen @ 9:17 AM
Wednesday, February 18, 2015

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If you are going to hire outside help to build your website for you, the planning stage is probably the most important part of the entire process. That’s because planning is when all the important, global decisions are made.

Even before you bring in anybody to help you build your website, you need to make the big decisions about what should or shouldn’t be included in the site, because modifying your concept later could be a relatively expensive proposition. Once the framework of the site is built, it is more difficult to add new features or alter the overall structure.

So first, you want to determine your core goals:

• What do you hope to achieve with this website?

• Who is your target audience?

• How will you know when you have achieved these objectives?

Before you bring anybody else on board, you need a firm understanding of the exact results you want your website to produce. As you move through the website creation process, this vision will remind you of what you wanted to accomplish in the first place.

Although there will be many things that will change during the creation process – like specific design features, different applications, and your unique content – your core goals will remain constant.

Building Your Team

You are going to make the global decisions and direct your managers to implement these into action. As the head of your business, you are going to have a lot of issues that you need to resolve.

Usually, you won’t have time to deal with the thousands of details involved in your website’s creation. So you are going to need help.

Once you have settled on your website’s global core goals, it’s time to find somebody to manage your website creation for you. This project manager will then report back to you regularly with developments so you can make the biggest decisions.

It’s best to find somebody with a lot of technical experience so they can easily communicate your vision to the web designers, developers, and programmers who will actually be building your site.

Following Your Lead

The project manager will use the core goals you identified to create the first important document: the project charter. This is a concise and nontechnical document that will guide the process of creating your website.

The project charter will include critical information about goals, target audience, feature requests, and any other important information to develop your site. It’s different than your core goals in that the project charter is a constantly changing document.

That’s because experienced collaborators will be offering their suggestions and ideas about how to effectively turn your ideas into reality.

Other Important Blueprint Documents

Once you approve the project charter, your project manager can meet with web designers and developers to produce blueprints for each page.

In website creation, these blueprints are known as “wireframes,” and they include such things as diagrams of complex web applications, or workflows, and technical specifications that can guide your web development team.

The next document to consider is the site map. This defines how users will navigate your website. It includes such things as a list of pages within the site, links, and a

hierarchy of page organization.

Once these blueprint documents are completed, the project manager can then work with the technicians to begin building the first prototype of your website for your approval.

To learn more techniques like these for improving the profitability of your business, look at our lead generation system by clicking on this link now.

Author: Rolf Olsen
Recommended Business: http://wtimoney.com/mttb

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