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If you are launching your own dropshipping business for the first time, you probably don’t have a lot of employees or a marketing department you can depend on to promote the products you want to offer your customers.

You also are going to be too busy identifying products, building relationships with suppliers, and creating delivery platforms to spend much time on sales. That’s unfortunate because providing great customer service is the best way to establish your business’ long-term reputation.

To succeed as a drop ship business owner you will need to bring other people on board to act as your sales staff. Those people – your sales staff – are going to be affiliate marketers.

Affiliates Want to Promote Your Drop Ship Products

The job of an affiliate marketer is to build customer relationships and expand their subscription lists. Unlike drop ship business owners, they don’t have to worry about sourcing products, cutting deals with wholesalers and manufacturers and creating supply line structures.

That’s why affiliates are just as dependent on you as you are on them. It’s a relationship built on mutual benefit.

Where to Find Affiliate Marketers

One of the best things about the drop ship business – or any type of web-based business, for that matter – is that you never have go back and reinvent the wheel yourself.

In almost every scenario, if you need to do something – for example, to create an affiliate network to promote your dropshipping business’ products – everything you need to learn already is been done by somebody else.

Recruiting the Best Affiliate Marketers for Your Team

In fact, there are a lot of great places you can go to find affiliate marketers who will enthusiastically promote your drop ship products to their extensive customer lists. All you have to do is offer a fair commission on all the sales they bring to you.

That’s what makes dropshipping such a profitable business model: As long as the cost you pay to your suppliers — including all expenses such as shipping and handling — plus the affiliate’s commission is less than the final sales price to the end user, then you will realize a profit with every sale.

Making Big Money with Dropshipping

So, for example, if you arrange with a distributor to offer their flat screen TVs for $1,000 (that price includes delivery, private labeling, and handling all returns and other hassles), and you offer affiliates a 25% commission, you only have to sell your product for $1,250 to break even. Everything over that is pure profit.

The best part of all is that you don’t really have to do anything except set up the deal and count the money!

Maximizing Profits

Your ultimate profit margin will depend on your ability to negotiate the best purchase price from your suppliers and the lowest possible commission with your affiliates. Revenues will be maximized when both when your profit margin and your volume are highest.

If you’d like learn more about dropshipping and other powerful marketing strategies, plus learn helpful information and ways to increase your sales and revenues, click here to learn about my done-for-you system.

Author: Rolf Olsen

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How to Make Your Email Marketing More Effective

posted by Rolf Olsen @ 5:41 PM
Saturday, May 23, 2015

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Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week.

So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference between them being opened or deleted without being read.

The Subject Line

The first thing most people look at on an email is the subject line. Here is where you should offer a very brief “bullet point” description of what the email message is about.

Most people will only open a small percentage of their emails. So if you leave your subject line blank, or use a description that doesn’t grab their attention, your message will probably never be read.

Great Subject Lines

Subject lines should be both brief and specific. You should limit them to no more than a dozen words at most.

Avoid using bombastic, superlative words such as “incredible,” “amazing,” “sensational,” and other adjectives. These types of words scream “spam” to most people.

Instead, you want to educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Who’s Getting the Email?

On the “To:” line, you should list the actual intended recipients of your email.

On the “CC:” line—which, incidentally, stands for “carbon copy,” a callback to a time when people used carbon paper to make multiple copies of the same paper memo — you should list secondary recipients, such as those readers who may find the content useful but aren’t required to act on it.

The third line is “BCC:”, which stands for “blind carbon copy.” These are readers who will receive the email without their addresses being seen on the copies sent to recipients listed under the “To:” and “CC:” lines.

This lets you send copies of the email to people such as your boss or human resources if you are sending sensitive or disciplinary emails to your subordinates.

The Salutation

If a salutation is used at all, it is typically listed as the first line of the email.

Salutations are such things as “Dear Friend,” “Gentlemen,” or “To Whom It May Concern.” It’s actually left over from old-fashioned handwritten letters. Usually, except for special circumstances, it is not usually necessary in an email.

Whether you use a salutation and/or the type of salutation you use ultimately depends on the circumstances of your email and the requirements of your work environment.

How to Sign Emails

The person getting your email already knows who sent it because your email address and name are listed in the “From:” line.

But the email signature gives you a chance to provide more information about yourself, such as your full name, title, street address, and office and cell phone numbers, all of which is useful information to share with your recipients.

Signing Off

If you are including an email signature, use sign-offs that are friendly yet professional. These include “Best,” “Sincerely,” “Warm regards,” and “Continued success.”

In business emails, avoid sign offs that sound overly familiar or using slang, such as “Talk at you later” or

“Chat with you soon.”

If you want to use an autosignature of your actual signature, that’s acceptable but not really necessary.

If you want to include it, you will have to scan your signature and add it to your auto signature button.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Author: Rolf Olsen

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