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5 Secrets to Engaging Email Copy

posted by Rolf Olsen @ 8:59 PM
Thursday, June 18, 2015

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Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.

Keep It Brief

Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.

To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

Every Word Matters

Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means ever word has to count.

Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email.

Call to Action

You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.

It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them.

Proving High-Value Content

When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.

Delivering high-value content can increase the chances of their opening and reading future emails that you send.

Remember, you don’t always need to be promoting or selling products or idea in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use.

Making an Emotional Connection

If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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If you are launching your own dropshipping business for the first time, you probably don’t have a lot of employees or a marketing department you can depend on to promote the products you want to offer your customers.

You also are going to be too busy identifying products, building relationships with suppliers, and creating delivery platforms to spend much time on sales. That’s unfortunate because providing great customer service is the best way to establish your business’ long-term reputation.

To succeed as a drop ship business owner you will need to bring other people on board to act as your sales staff. Those people – your sales staff – are going to be affiliate marketers.

Affiliates Want to Promote Your Drop Ship Products

The job of an affiliate marketer is to build customer relationships and expand their subscription lists. Unlike drop ship business owners, they don’t have to worry about sourcing products, cutting deals with wholesalers and manufacturers and creating supply line structures.

That’s why affiliates are just as dependent on you as you are on them. It’s a relationship built on mutual benefit.

Where to Find Affiliate Marketers

One of the best things about the drop ship business – or any type of web-based business, for that matter – is that you never have go back and reinvent the wheel yourself.

In almost every scenario, if you need to do something – for example, to create an affiliate network to promote your dropshipping business’ products – everything you need to learn already is been done by somebody else.

Recruiting the Best Affiliate Marketers for Your Team

In fact, there are a lot of great places you can go to find affiliate marketers who will enthusiastically promote your drop ship products to their extensive customer lists. All you have to do is offer a fair commission on all the sales they bring to you.

That’s what makes dropshipping such a profitable business model: As long as the cost you pay to your suppliers — including all expenses such as shipping and handling — plus the affiliate’s commission is less than the final sales price to the end user, then you will realize a profit with every sale.

Making Big Money with Dropshipping

So, for example, if you arrange with a distributor to offer their flat screen TVs for $1,000 (that price includes delivery, private labeling, and handling all returns and other hassles), and you offer affiliates a 25% commission, you only have to sell your product for $1,250 to break even. Everything over that is pure profit.

The best part of all is that you don’t really have to do anything except set up the deal and count the money!

Maximizing Profits

Your ultimate profit margin will depend on your ability to negotiate the best purchase price from your suppliers and the lowest possible commission with your affiliates. Revenues will be maximized when both when your profit margin and your volume are highest.

If you’d like learn more about dropshipping and other powerful marketing strategies, plus learn helpful information and ways to increase your sales and revenues, click here to learn about my done-for-you system.

Author: Rolf Olsen

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