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Why Information Marketing Might Be the Business for You

posted by Rolf Olsen @ 8:52 PM
Friday, June 19, 2015

Given the vast amount of information we all encounter in our everyday lives, there is a daily information overload that prevents us from processing what we see and hear efficiently.

Information marketing refers to the process of resolving this problem by making it easy for people to get to the information they want as quickly and efficiently as possible. It features products that are created once and then sold many times.

These products — known as “info products” – include such things as books, eBooks, DVDs, video downloads, workshops, MP3s, audio downloads, slideshows and many other infoproducts.

Why Information Marketing?

One of the biggest benefits of information marketing is its extremely low startup cost. In most cases, you can purchase your original infoproduct for very little money, modify it and then resell it many times over.

Challenge of Information Marketing

Perhaps the hardest part of information marketing is determining what infoproducts to sell. Obviously, you want to sell only those infoproducts for which there is a high demand.

If there are a lot of customers who want the kinds of infoproducts you sell or promote, you have a much better chance of driving strong sales and high profits than you would if there were only a few customers looking for the types of infoproducts you sell.

Choose Familiar Products

It’s important to choose infoproducts with which you have some familiarity. This will make it easier for you to talk about them with your customers.

If you aren’t familiar with your own infoproducts, it’s likely that your customers will sense this and stay away.

What Are Information Products Worth?

Another important factor is assessing how much money you can make from a particular infoproduct. If your profit margin is low, you are going to have to see a lot more infoproducts – and work a lot harder – just to hit the minimum revenue targets you set for yourself.

So the ideal infoproduct has a broad customer base, is something you are familiar with, and has a high profit margin.

Identifying the Best Niche

How can you find those kinds of infoproducts to promote? The first place to start is to determine is your niche. A niche for an information infoproduct is a market that is a subset of the larger market that focuses on one particular type of infoproducts.

Popular niches include such things as weight loss infoproduct s, infoproduct s aimed at sports fans, or infoproduct s related to relationships and dating.

Mass market products are the opposite of niche market infoproducts. Niche markets are more like specialty stores – such as stores that sell tires and other auto parts – compared to mass markets stores that sell a little bit of everything, such as Kmart or Sears.

Narrowing Your Scope

By choosing to promote infoproduct s and services within a particular niche, you can develop an area of expertise. This makes you more authoritative to your customers, so they will be more likely to believe in what you have to say.

Niche markets also allow you to focus on a specific group of customers. For example, you can build your Internet marketing business around only those people who are interested in infoproducts within your niche.

Identifying a niche makes creating an Internet marketing campaign easier because it narrows the scope of your efforts, making them much more manageable.

If you’d like to learn more about info product marketing, as well as a way to generate conversion-ready Internet marketing prospects each month,
click here to learn about my done-for-you system.

Author: Rolf Olsen

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5 Secrets to Engaging Email Copy

posted by Rolf Olsen @ 8:59 PM
Thursday, June 18, 2015

Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.

Keep It Brief

Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.

To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

Every Word Matters

Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means ever word has to count.

Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email.

Call to Action

You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.

It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them.

Proving High-Value Content

When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.

Delivering high-value content can increase the chances of their opening and reading future emails that you send.

Remember, you don’t always need to be promoting or selling products or idea in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use.

Making an Emotional Connection

If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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