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5 Secrets to Engaging Email Copy

posted by Rolf Olsen @ 8:59 PM
Thursday, June 18, 2015

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Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.

Keep It Brief

Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.

To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

Every Word Matters

Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means ever word has to count.

Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email.

Call to Action

You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.

It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them.

Proving High-Value Content

When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.

Delivering high-value content can increase the chances of their opening and reading future emails that you send.

Remember, you don’t always need to be promoting or selling products or idea in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use.

Making an Emotional Connection

If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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How to Make Your Email Marketing More Effective

posted by Rolf Olsen @ 5:41 PM
Saturday, May 23, 2015

This blog post has been optimized using Keyword Winner

Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week.

So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference between them being opened or deleted without being read.

The Subject Line

The first thing most people look at on an email is the subject line. Here is where you should offer a very brief “bullet point” description of what the email message is about.

Most people will only open a small percentage of their emails. So if you leave your subject line blank, or use a description that doesn’t grab their attention, your message will probably never be read.

Great Subject Lines

Subject lines should be both brief and specific. You should limit them to no more than a dozen words at most.

Avoid using bombastic, superlative words such as “incredible,” “amazing,” “sensational,” and other adjectives. These types of words scream “spam” to most people.

Instead, you want to educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Who’s Getting the Email?

On the “To:” line, you should list the actual intended recipients of your email.

On the “CC:” line—which, incidentally, stands for “carbon copy,” a callback to a time when people used carbon paper to make multiple copies of the same paper memo — you should list secondary recipients, such as those readers who may find the content useful but aren’t required to act on it.

The third line is “BCC:”, which stands for “blind carbon copy.” These are readers who will receive the email without their addresses being seen on the copies sent to recipients listed under the “To:” and “CC:” lines.

This lets you send copies of the email to people such as your boss or human resources if you are sending sensitive or disciplinary emails to your subordinates.

The Salutation

If a salutation is used at all, it is typically listed as the first line of the email.

Salutations are such things as “Dear Friend,” “Gentlemen,” or “To Whom It May Concern.” It’s actually left over from old-fashioned handwritten letters. Usually, except for special circumstances, it is not usually necessary in an email.

Whether you use a salutation and/or the type of salutation you use ultimately depends on the circumstances of your email and the requirements of your work environment.

How to Sign Emails

The person getting your email already knows who sent it because your email address and name are listed in the “From:” line.

But the email signature gives you a chance to provide more information about yourself, such as your full name, title, street address, and office and cell phone numbers, all of which is useful information to share with your recipients.

Signing Off

If you are including an email signature, use sign-offs that are friendly yet professional. These include “Best,” “Sincerely,” “Warm regards,” and “Continued success.”

In business emails, avoid sign offs that sound overly familiar or using slang, such as “Talk at you later” or

“Chat with you soon.”

If you want to use an autosignature of your actual signature, that’s acceptable but not really necessary.

If you want to include it, you will have to scan your signature and add it to your auto signature button.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Author: Rolf Olsen

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